Meta Launches Platform Aimed at Attracting Enterprise Customers

My take: Meta just opened an entirely new line of business: it is no longer only competing for your attention on social media, it now wants to sell artificial intelligence directly to companies. The new Meta Enterprise Platform packages its Muse agent, the Muse API, Muse Code and the Meta Business Agent into one offering for businesses and developers, led by an executive who previously ran MongoDB.

What stands out to me is the speed. Muse launched for consumers just weeks ago, and it already has a version built and ready to sell to businesses. That confirms something I have been noticing for a while: AI tools for business are no longer a luxury reserved for large companies with an innovation budget. They are becoming part of the basic toolkit any business needs just to keep up.

For anyone running a business, the question is no longer whether you will use AI agents, but which ones and for what first: customer service, code generation, team organization. If Meta, Google, Microsoft and Anthropic are all packaging these tools to sell directly to companies, how ready is yours to put them to work before your competition does?