AI, explained simply
The latest in artificial intelligence, honest tool reviews, step-by-step tutorials, the blog and the AI Legends. In English and Spanish, without jargon.
The tools I
test for you
AI is already at work in companies
Tools that speed up what your team already does
These 20 companies already use AI in their everyday work. Each case says what they did, with its source, so you can see what is already possible.
- 01
Klarna
Customer-service virtual agents
An AI assistant handles refunds, returns and payment questions. In its first month it took two-thirds of Klarna's service chats.
- 02
Telstra
Agent assist in the contact center
Before and during each call, agents see the customer's history, why they are calling and AI suggestions.
- 03
Morgan Stanley
Searching the company's knowledge
Advisors ask an internal assistant about the firm's own documents. More than 98% of advisor teams use it.
- 04
HubSpot
Lead scoring and next best action
The CRM scores contacts and deals, ranks opportunities and explains what moves each score.
- 05
Coca-Cola
Marketing content and creative
"Create Real Magic" let creators make artwork with the brand's assets using GPT-4 and DALL-E.
- 06
Netflix
Personalized recommendations
What each person watches, browses and clicks turns into title suggestions made for them.
- 07
Walmart
Demand forecasting and inventory
Models forecast demand and decide how much inventory goes where, down to differences by ZIP code.
- 08
UPS
Delivery route optimization
AI and machine learning map the delivery route for each driver.
- 09
Siemens, Sachsenmilch
Predictive maintenance
Sensors and AI flag equipment problems early. Catching one failing pump in time saved a dairy plant a six-figure sum.
- 10
BMW Group
Visual quality inspection
Image recognition checks parts on the production line for missing, misplaced or defective pieces, in real time.
- 11
Visa
Payment fraud detection
Every card payment gets a fraud risk score in real time. Visa estimated it helped prevent $25 billion in fraud in one year.
- 12
HSBC
Financial crime detection
AI watches transactions for new crime patterns: 2 to 4 times more cases found, with 60% fewer false alarms.
- 13
Lemonade
Insurance underwriting and pricing
The insurer uses AI and data from its app and platform to underwrite and price some policies.
- 14
AXA
Insurance claims
AI decision systems speed up legitimate claims and help detect fraud, in 15 countries.
- 15
JPMorgan Chase
Document review and data extraction
COIN reads credit agreements and pulls out key terms in seconds, work that used to take more than 360,000 lawyer-hours.
- 16
GitHub
Coding copilots
GitHub's own engineers use Copilot to fix bugs, restructure code, prepare changes and review them.
- 17
Microsoft
Cybersecurity
In an internal study, analysts using an AI phishing agent found malicious emails up to 550% faster.
- 18
Unilever
Recruiting
AI-assessed video interviews for graduate hiring. Unilever said it saved 100,000 hours of interviews.
- 19
Mayo Clinic
Medical imaging support
AI does the first pass on imaging, like tracing and measuring structures on CT scans, to support radiologists.
- 20
Amgen
Drug discovery
Generative models design protein molecules and simulate which could be safer and more effective, millions at a time.
What's possible
What your team can do with AI
Real tasks, the ones that take a team the most time, and how AI helps with each one. Every idea has its own article with examples.
- 01
Content ideation
Campaign themes, blog angles, social-post concepts, messaging pillars
Read more - 02
Blog and article drafting
First drafts, outlines, summaries, SEO-friendly rewrites
Read more - 03
Ad-copy generation
Variations for Google, Meta, LinkedIn, display, and video ads
Read more - 04
Email marketing
Subject lines, nurture sequences, personalized lifecycle emails
Read more - 05
Social-media creation
Posts, captions, hashtag suggestions, content-calendar drafts
Read more - 06
Image and creative generation
Ad concepts, product visuals, campaign mockups, background images
Read more - 07
Video production support
Scripts, storyboards, subtitles, clips, voiceovers, video variations
Read more - 08
SEO optimization
Keyword clustering, content briefs, on-page recommendations, schema drafts
Read more - 09
Website personalization
Dynamic headlines, recommended content, offers by audience segment
Read more - 10
Audience segmentation
Grouping customers by behavior, intent, value, and interests
Read more - 11
Lead scoring
Identifying leads most likely to convert or need sales follow-up
Read more - 12
Account-based marketing (ABM)
Prioritizing target accounts and tailoring account-specific messaging
Read more - 13
Campaign performance optimization
Detecting weak ads, reallocating budget, and recommending next actions
Read more - 14
Predictive customer churn
Identifying customers likely to disengage or cancel before they do
Read more - 15
Customer lifetime value prediction
Finding high-value audiences for retention and acquisition campaigns
Read more - 16
Social listening and sentiment analysis
Tracking brand sentiment, emerging conversations, and customer concerns
Read more - 17
Competitive intelligence
Monitoring competitor messaging, launches, pricing, and share of voice
Read more - 18
Market research synthesis
Summarizing surveys, reviews, interviews, and open-text feedback
Read more - 19
Chatbots and conversational marketing
Capturing leads, answering product questions, and qualifying prospects
Read more - 20
Localization and translation
Adapting campaigns for regions, languages, cultural tone, and local SEO
Read more
Who writes this
Hi, I'm Wanda
I have spent more than 20 years designing and building digital products: online stores, apps, email, animation and now systems built with AI. I studied psychology and communication, and that helps me explain new things without jargon.
WandaBuilds is my personal project: I write it in my free time, I test every tool before I recommend it and the opinions are my own.
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Everything I publish, free and in your language
I publish every day: AI news explained, step-by-step tutorials, prompts ready to use and a lab of projects I test myself.
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137 Dictionary 
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Tutorials
Learn step by step
How to Negotiate Your Salary with Artificial Intelligence
Learn to negotiate your salary with artificial intelligence: research the market range, prepare your arguments and rehearse the conversation with Claude before the meeting.
View tutorial
How to buy a domain on Vercel
How to buy a domain on Vercel step by step: search for your name, buy it, connect it to your site and get privacy, renewal and email sorted.
View tutorialBlog
Ideas to put AI to work
Manus Cue: AI agents that take your calls, send emails and pay for you
Manus Cue gives every AI agent its own phone number, email, wallet and computer. I tried it with Luna, my assistant, and here is what it can do.
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AI for Gig Delivery and Rideshare Drivers: Organize, Calculate, Earn More
How Uber, DoorDash, and Instacart drivers can use AI to calculate real earnings, track expenses, prepare for taxes, and respond better to customers.
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