Flipkart shopping experience could come to Google Gemini: What the new 'Buy' button means for you

My take: Google is testing something that quietly changes how we shop: a "Buy" button inside Gemini and AI Mode that opens a Flipkart checkout without ever leaving the conversation with the AI. For now it is only available to a small group of users in India, on phones and electronics, but the direction is clear: the AI stops being just a search tool and becomes the place where you also close the purchase.

This is part of a bigger shift that brands and online sellers need to start paying attention to. If people are going to buy directly from an AI chat, your product catalog, descriptions and reviews need to be ready for an agent to find and recommend them, not just for a human to search for them on Google.

Google already said it plans to expand this before India's year end shopping season. If you run a business or manage an online store's catalog, are you already thinking about how your product looks (and sells) when it is an AI agent doing the browsing, not a person?