How to Create Forms and Surveys with AI

There are three main options, all with a free plan:

Tool	Best for	Free
Google Forms	Speed, Google Sheets integration, unlimited responses	Yes, 100%
Tally	Better-looking forms, basic conditional logic, unlimited responses	Yes (with Tally branding)
Typeform	Conversational experience, great for client surveys	Yes (up to 10 responses/month on free plan)

Recommendation to start: use Google Forms if you already have Google. Use Tally if you want a more polished form without paying.

For this tutorial, the steps apply to any of the three; the process of designing questions with AI and analyzing responses is identical.

Before opening your form tool, use Claude or ChatGPT to design the questions. AI avoids common mistakes: biased questions, double-barreled questions, or incomplete answer options.

1. Open Claude (claude.ai) or ChatGPT (chatgpt.com).
2. Paste this prompt and replace the UPPERCASE parts with your case:

Design a survey for GOAL. The form is aimed at AUDIENCE.
I want to find out INFORMATION_YOU_SEEK. Include between 5 and 8 questions,
mix multiple-choice and short-answer questions. Avoid ambiguous or two-part
questions.

Real example:

Design a survey to evaluate satisfaction from my graphic design clients.
The form is aimed at clients who just received their logo. I want to know
what they liked, what they'd change, and if they'd recommend me. Include
between 5 and 8 questions, mix multiple-choice and short-answer questions.

3. Review the questions AI gives you and adjust any that don’t fit your case.
4. If a question doesn’t work for you, ask it to rephrase: “Question 3 sounds too formal, make it more conversational”.

With your questions ready, create the form in the tool you chose.

In Google Forms:

1. Go to forms.google.com and sign in with your Google account.
2. Click the ”+” button (Blank form).
3. Add a title and a short description.
4. Add each question using the ”+” button on the right.
5. For each question, pick the right type: multiple choice, checkboxes, linear scale, or short answer.

In Tally:

1. Go to tally.so and create a free account.
2. Click “New form”.
3. Add the title. Tally uses a document-style editor: type the question, select the answer type, and continue.
4. To add conditional logic (show a question only if they answered X), enable it in the settings panel for each block.

Both Google Forms and Tally let you share a direct link to the form or embed it on your website.

1. In Google Forms: click “Send” (purple button at the top right). Copy the short link or share it directly by email.
2. In Tally: click “Share”. Copy the public link.
3. Share the form where your audience is: email, WhatsApp, social media, Instagram Stories, your newsletter, or your website.

To research your market: post the form in Facebook or LinkedIn groups in your niche, in relevant subreddits, or in communities where your potential clients are.

To collect client feedback: send it by email right after delivering a project or completing a sale.

This is where AI does the heavy lifting. Instead of reading each response one by one, you can ask Claude to find the patterns in seconds.

1. Export your responses:

   • Google Forms: go to the “Responses” tab and click the Google Sheets icon (exports to a spreadsheet). Then copy the data.
   • Tally: go to “Submissions” and click “Export as CSV”. Open the file in Excel or Google Sheets and copy the responses.

2. Paste the responses into Claude (claude.ai) with this prompt:

Here are the responses from a customer satisfaction survey.
Analyze the data and tell me:
1. The top 3 most mentioned themes (positive and negative).
2. The approximate percentage of satisfied vs. unsatisfied customers.
3. Two or three concrete actions I should take based on what they say.

[PASTE RESPONSES HERE]

3. If the responses are free text (long comments), also ask: “Categorize the comments into: quality, communication, price, delivery time, other”.

If you have more than 50 long responses, split the data into two parts and analyze each separately; then ask for a unified summary.

Typeform has a built-in AI feature that generates the whole form from a text description. If you don’t want to do it step by step:

1. Go to typeform.com and create an account.
2. Click “Create typeform” and choose “Use AI”.
3. Describe your form in a couple of sentences: “Satisfaction survey for graphic design clients, 6 questions, mix of multiple choice and free text”.
4. Typeform generates the full form. Review each question and adjust as needed.
5. Publish and share the link.

Typeform allows 10 responses per month on the free plan. If you expect more, consider Google Forms or Tally. Confirm current limits on the official Typeform pricing page before choosing a plan.

Problem	Fix
Google form isn’t receiving responses	Check that the setting says “Anyone with the link can respond” (not just within your organization)
AI gives very generic questions	Add more context to the prompt: who your client is, what you sell, what you specifically want to learn
Too many responses and Claude can’t process them all	Split responses into groups of 30 and analyze in parts; then ask for a final summary
Tally won’t let me remove their logo	That requires the Pro plan; use Google Forms if you need a free unbranded form