How to create a content strategy with AI

Every strategy starts with two questions: what do you want to achieve? and who are you publishing for? Without that, the AI (and you) are shooting in the dark.

Open your AI and give it real context about your project. A good starter prompt:

“I’m a [your profession or business] and I want to create content on [Instagram / LinkedIn / a blog]. My goal is [sell a service / grow my community / be seen as an expert]. Help me define 1 clear, measurable goal for the next 3 months and describe my ideal audience: who they are, what hurts them and what they’re looking for.”

The AI gives you a concrete goal (for example, “get 20 leads a month”) and a profile of your audience. Save that answer: it’s the foundation of everything that follows.

Now find out what that audience actually cares about. Combine AI with a free tool like Google Trends so you’re not guessing.

1. In Google Trends, type your main topic and see which searches are rising and what related questions appear.
2. Take that to the AI: “These are the rising searches about [my topic]. Give me 15 real questions my audience asks and 10 common pains or frustrations.”
3. Ask it to group everything by topic: “Organize these questions into 4 or 5 big categories.”

That’s how you go from “I don’t know what to post” to a concrete list of what your people want to read, based on data and not hunches.

Pillars are the 3 to 5 big topics you’ll always talk about. They give your brand focus: instead of posting a bit of everything, you become known for something.

Use the categories from the previous step and ask the AI to turn them into pillars aligned with your goal:

“Based on my goal [paste it] and these categories [paste them], propose 4 content pillars. For each one, give me a short name, what it’s for and an example post.”

A good set of pillars mixes topics that educate, that inspire, that connect (your story, behind the scenes) and that sell (your service or product). Tweak the names so they sound like you, not like a template.

This is where AI shines: going from 4 pillars to dozens of concrete ideas in minutes.

For each pillar, ask for specific, formatted ideas:

“For the pillar [name], give me 10 post ideas. For each one: a hooky headline, the ideal format (carousel, short video, text) and the first line of the hook.”

Repeat with each pillar and you already have 40 ideas ready. A trick I use: ask it to vary the formats and hooks so your feed doesn’t feel repetitive. And save everything in a list, because this is what feeds your calendar.

If you want to go deeper into creating the pieces, check our tutorial on how to create social media content with AI.

An editorial calendar is simply knowing what you post, when and where. The AI builds the first version and you adjust it to your real pace.

1. Decide how many times a week you can truly post (better 3 sustainable ones than 7 you abandon).
2. Ask the AI to distribute your ideas: “Organize these 40 ideas into a 4-week calendar, 3 posts per week, alternating pillars for variety. Give me the result as a table with columns: date, pillar, headline, format and platform.”
3. Copy that table into Google Sheets or Excel. That’s your living calendar.

Now you have a full month planned. All that’s left is to create, publish and breathe easy.

A strategy isn’t made once and forgotten. It’s a living plan that improves with the numbers.

• Every month, look at which posts performed best and paste that data to the AI: “These are my posts and their results. What patterns do you see and what should I do more of?”
• Double down on what works. If a pillar or format takes off, give it more space in the next calendar.
• Protect your voice. AI speeds up the strategy, but always review what it generates: the data it uses, the tone and the promises. You sign the content, so you review it. Never publish a fact without confirming it.

Start small: one goal, four pillars and one month of calendar. With that, you’re already more organized than most.