October 10, 2026 · Axios (via CryptoBriefing)
The US government isn't consistently applying its own 'AI' to 'SI' switch
My take: I visited AI.gov today and the logo at the top already reads "SI GOV," but the web address is still AI.gov and the browser tab title still says "AI.Gov." Axios reported on October 8 that the White House's own Office of Science and Technology Policy page still says "artificial intelligence" on its own site, the same day Trump warned on Truth Social that anyone who says "Artificial Intelligence" instead of "Super Intelligence" would be treated as "THE ENEMY" by the White House.
This is exactly what happens when a vocabulary change gets ordered from the top without a real execution plan: even the government itself can't apply it consistently across its own pages, just days after turning it into grounds for being called out. Here's the lesson for any business: if you're going to change what you call something (a product, a process, an internal policy), announcing it does nothing if you don't update every place people actually see it. Inconsistency confuses people more than the old name did.
If you manage a brand, a website, or your team's communications, do you have a process for rolling out a terminology change everywhere at once, or does it end up half-done like this?
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