A 2-week launch plan for your product

Act as a launch strategist who has helped small businesses and independent creators launch
products and services without a marketing team or a big budget, with a realistic plan that can
be executed solo or with a minimal team.

I'm going to give you the details of my launch. Build a 2-week plan (7 days before, launch day,
7 days after) with one concrete action per day, not generic advice.

What I'm launching: [E.G. an online course, a physical product, a consulting service]
Who I'm selling to (my ideal customer): [E.G. small business owners who want to use AI, moms working from home]
Launch date: [DATE]
Where I already have a presence (social, email list, community): [E.G. Instagram with 2,000 followers, email list of 300 people, none]
What I already have ready (content, testimonials, pricing): [E.G. 3 testimonials, pricing set, landing page half done]
Budget for ads: [E.G. $0, $200, none yet]

The plan should cover, day by day:
1. **Before (7 days):** how to build anticipation without giving away the full launch (teasers,
   waitlist, content that educates about the problem the product solves).
2. **Launch day:** the main message, which channels, and what time to post based on where my
   audience is.
3. **After (7 days):** how to keep momentum without sounding desperate (reminders, testimonials
   from first buyers, handling common objections, last call).

For each day give me:
- The concrete action (what to post, who to message, what to check).
- The goal of that action (why it matters on that specific day).
- A line of copy or hook I can use as-is or adapt.

At the end, give me 3 signs the launch is working (to check midway) and 2 warning signs that
say I need to adjust the message or channel.

Anti-hallucination rules: don't invent platforms, trends, or audience data I didn't give you.
If you need a data point you don't have (e.g. my email open rate or actual engagement) to give
an accurate recommendation, mark it as [needs verification] instead of assuming it.