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September 16, 2026 · TechCrunch

Meta Now Lets AI Agents Handle the Setup of WhatsApp Business

My take: Meta launched an MCP server for WhatsApp Business that lets AI agents like Claude, Codex, and ChatGPT set up and manage business messaging autonomously.

What used to require jumping between four platforms (Meta's Developer Console, Business Manager, API documentation, and your code editor) can now be done by an agent on its own: creating the account, verifying the phone number, registering the Cloud API, writing and editing message templates, testing webhooks, and catching compliance issues that used to fail silently.

For business owners and teams that use WhatsApp Business as a communication or sales channel, this means the most operational work, the kind that takes the most time and creates the least value, can now be delegated to an agent. I use AI agents to automate workflows in my own projects every day, and the time they free up is real.

The question is concrete: how many hours a month does your team spend setting up and maintaining business tools that an agent could handle?

Read at the source: TechCrunch ↗

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