Apple Sets September 9 Event for First Foldable iPhone and New LLM-Based Siri Under New CEO John Ternus

My take: In three days, Apple holds the event that defines the first chapter of the John Ternus era: the iPhone Ultra, its first foldable phone with a 7.8-inch inner display and A20 Pro (2nm) chip, alongside the new Siri AI, the first version of the assistant built on a real large language model.

What strikes me is the contrast: Apple is the only major technology company without its own AI model. Google has Gemini, Meta has Muse, Amazon has Titan, Anthropic has Claude. Apple relies on ChatGPT integration for its advanced AI features. Ternus's bet with the new Siri is to show you can deliver a first-class AI experience without building your own frontier model.

If the new Siri delivers on its promise (contextual assistance inside real apps, calendar management, document drafting and analysis), it could change how millions of professionals interact with their devices daily. That will need to be verified with real reviews, not launch promises.

The AI tool you carry in your pocket could change how you work after Wednesday. What AI features would you use if your mobile assistant actually worked as described?