Reddit's Citations in ChatGPT Search Fell 86% in Four Days

My take: This data matters for anyone creating content and thinking about how it will appear in AI-powered search. Reddit went from 3.8% of ChatGPT Search citations to under 0.5% in just four days, after actively blocking OpenAI's crawlers. The platform cut off access; the AI "organic" visibility went with it.

The practical lesson: visibility in AI search tools is not guaranteed just by creating content. It depends on technical agreements (who authorizes crawling), how each platform configures its indexing, and corporate decisions that can change overnight. Individual creators have little control over that.

If your content strategy assumes AI tools will naturally cite or recommend your work, do you have a backup plan for when that changes?