OpenAI Expands ChatGPT Ads to UK, Japan, South Korea, Brazil, and Mexico as Dismissal Rates Drop 50%

My take: This one landed mixed for me, I will admit. OpenAI just expanded its ChatGPT ads to the UK, Japan, South Korea, Brazil, and Mexico, and dropped a stat alongside that made me raise an eyebrow: ad dismissal rates have fallen 50% since they launched the pilot in February. People dismissing ads half as often as before sounds good on paper. In a regular search engine, it is like searching for sneakers and getting exactly the right store in the results: yes, that is what I wanted. But in an AI conversation where someone is asking for medical or financial advice, context matters a lot more. With 900 million weekly active users and one in five queries having direct commercial intent, the business model makes sense for OpenAI. I just hope that 50% improvement in 'relevance' is not just us getting better at ignoring them faster 😅.