Google DeepMind Bets $75M on AI's Future in Hollywood With A24 Deal

My take: This one gave me a smile and a lot to think about. Google DeepMind just invested $75 million in A24, the indie studio beloved by serious film fans, to co-create AI tools for film production. It is not that Google gets access to A24's scripts or content library (that is not part of the deal), but that DeepMind researchers will embed inside A24 productions to understand what filmmakers actually need. What I find fascinating is that A24 always sold itself as the studio that never sells out to anyone, and look at where we are. I get it completely: if you are not at the table, you are on the menu. This is Google's first real financial stake in a Hollywood studio, and that is not a small detail. Cinema is going to change, whether we like it or not. The question is who drives that change: the artists or the algorithms. 🎬