June 28, 2026 Β· Bloomberg
Qualcomm Agrees to Buy Modular for $3.9 Billion to Help Its AI Market Push
My take: Okay, this one got me excited and here is why. Qualcomm bought Modular for $3.9 billion in stock, and even though it sounds like a story about men in suits, deep down it just poked Nvidia right in the eye π. Let me make it simple: today almost all enterprise AI runs on CUDA (Nvidia software that ONLY works with Nvidia chips). Want to use a cheaper chip from another brand? Time to rewrite your entire codebase, what a coincidence π. That lock is exactly what lets Nvidia charge whatever it wants. Modular is the key that opens it. It is like when for years you could only charge your phone with the brand's overpriced cable, and then USB-C shows up and anything works: the device is the same, but the monopoly is over. If Qualcomm pulls it off, for the first time Nvidia sweats over its software, not just its hardware. And what does that mean for you? More competition means a cheaper bill for all of us who build with AI. And that, I always celebrate. π‘
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