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June 26, 2026 · OpenAI

Samsung Electronics Brings ChatGPT and Codex to Employees in One of OpenAI's Largest Enterprise Rollouts

My take: This case reads like a soap opera. Samsung rolled out ChatGPT Enterprise and Codex to 125,000 employees in South Korea and its global device division. The juicy part is the turn: in 2023 Samsung banned ChatGPT after engineers leaked proprietary code, and three years later it adopts it at scale, now with corporate governance built in (rules and control so the accident does not repeat). The prior pilot with 2,500 people compared ChatGPT, Gemini, and Claude, and this time OpenAI won. The real question, the one that actually matters, comes after these deployments: how many of those 125,000 roles still exist in two years. And here is my usual reminder: Excel did not kill accountants, it killed the ones who refused to learn it. Whoever sits down to master these tools does not get left out, they become indispensable. Sure, that is my opinion.

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