June 20, 2026 · TechCrunch
60% of US consumers say seeing the word AI in a brand's marketing pushes them away
My take: A WordPress VIP survey of 2,000 US adults found that 60% distrust brands that use the word AI in their messaging, 86% still look for the original source even when an AI summary is available, and 74% say the internet feels less human than it did ten years ago. Companies have spent months racing to plaster AI onto everything they make, turns out their customers are reacting in the opposite direction.
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